With new ways of recording our existence and more pervasive use of biometrics, we are offering to social media platforms an unprecedentedly detailed representation of ourselves. In return, we are delivered content that constantly tries to categorise and atomise us. Is this content actually the product of our personas or do we become the products of the content? How does this affect the way we behave in our offline life?

In this installation we generate a Facecrook feed accordingly to the algorithmic perception of your face. This work was inspired by Facebook’s automatic tagging functionality, that uniquely identifies your facial features amongst others. What are the implications of Facebook being the repository of your “face value”?